This is further compounded by the fact that every smartphone out there uses colour matching techniques to display DCI-P3 content on its sRGB display, and every panel manufacturer may use a different algorithm to approximate the colours. Thrown in the differences in luminance, saturation, and other factors across screens, and there’s no saying which display will look the most ‘appealing’ to the naked eye. But Apple’s switch to the P3 colour space is about accurate colour reproduction and not how good the images look, and on that count the display on the iPhone 7 is said to be "virtually indistinguishable from perfect".

As you would expect, the iPhone 7 and iPhone 7 Plus’s cameras are capable of capturing information in the P3 space. While the new iPhone models as well as the latest MacBook Pro and iMac models will show these colours off in all their glory, you may not see them the same way while using any other phone or computer, unless of course your device is also listed to support the P3 colour space, like the ill-fated Galaxy Note 7. To be fair, these inaccuracies are unlikely to bother the Average Joe using any other smartphone, but purists can rejoice in the knowledge that the iPhone 7 can now accurately display 4K content that’s captured in the DCI-P3 colour space, just like many expensive new television sets.